How Royal Partners Tripled Its FTDs?
Our iGaming partner came to us with solid numbers — averaging 1,725 First Time Depositors (FTDs) per campaign cycle — but they had hit a growth ceiling. Despite a steady stream of traffic, their revenue wasn’t scaling, and their funnel lacked structure. They needed more than acquisition. They needed a full system to guide users from discovery to deposit. We implemented a proven cold-warm-hot funnel structure tailored specifically to the iGaming space — aligning the messaging, channels, and content to each stage of the player journey.
Turn traffic into players. Turn players into revenue.
FTDs surged from 1,725 to 5,000+, revenue climbed 220%, and ROAS efficiency reached record highs across all funnel stages.
Services provided
Cold Phase: Capture Attention
The first step was to build awareness and spark initial interest among new users. We launched highly targeted paid campaigns and published branded content articles across relevant media outlets. Clear messaging around exclusive offers helped create curiosity and strengthen brand recognition. At this stage, the focus was on getting in front of the right audience with the right message.
Warm Phase: Build Trust & Interest
Once users engaged, we nurtured them with informative, trust-building content and re-engagement strategies. Retargeting campaigns were deployed based on user behavior, supported by head-to-head comparisons with competitors and soft calls to action, such as bonus reminders and tipster suggestions. Targeted email flows further deepened engagement and guided users toward conversion. This middle phase of the funnel was designed to bridge curiosity with intent.
Hot Phase: Drive Conversions
At the final stage, we focused on eliminating the remaining friction points and driving immediate action. Strong calls to action with urgency triggers were used to convert interest into deposits. We also integrated Telegram groups to enable direct, real-time communication and deliver offers effectively. This phase was fully optimized to turn warm leads into active First Time Depositors (FTDs).
What the Partner Said
“We always thought that growth meant more traffic — but it’s not necessarily the case. GG Group Media showed us that structure, funnel thinking, and content at the right moment is what actually moves the needle.”
CONCLUSIONS
A performance-driven funnel strategy that combined media buying, content, email, and CRO unlocked exponential growth. By aligning cold, warm, and hot phases with precise messaging and user intent, GG Group Media helped the partner move beyond traffic — transforming interest into deposits and deposits into revenue. The result: over 5,000+ FTDs per campaign cycle, +220% revenue growth, and a new benchmark for efficiency in iGaming marketing.