SEO (Search Engines Optimization) is a process that aims to increase the amount of traffic to your website from Google organic search.
There are many search engines, but the most popular are Google, Bing and Yahoo. This is the process by which a selected website is adapted to search engines. It is not necessary to consider for long who benefits from this, because it is optimization that helps websites to be found more quickly among other websites. It is worth noting that the ranking of search results is very important. Here is a simple example: a website should be on the first page of a search engine, as high up as possible. This determines the website’s traffic and popularity, as most Internet users do not bother to go to other pages in the search engine, so the chances of them going to the website are reduced.
Why you need SEO?
Because SEO is “free traffic” and it is super high target. Problem is that to get that free traffic you need to invest a lot of money at the beginning. Keep in mind 2 millions blog posts are published every day. (Source: Neil Patel) This means that more and more content is appearing every day, naturally competing for visitors’ attention. Websites that are not optimized have a low chance of ranking in the top 10 for popular queries.
According to studies, the top 5 results in Google search receive around 70% of all clicks. For this reason, most entrepreneurs and website owners want their website to appear as high as possible in relevant queries.
SEO consist of:
On-Page SEO – this is the work that is done inside your website and 80% of the success of which determines where your website will appear in Google organic search. Mostly it refers to your content quality, domain name, meta titles, meta descriptions, images, headings, language structure, UX/UI features. Main focus here is to give correct answer to your customer search question.
It is also important to emphasize that on-page SEO also has a major impact on the quality of google adwords advertising.
Off-Page SEO refers to the actions that are carried out outside the website. These are backlinks – external links that are placed with text on other websites, social networks, etc. In order to get the best possible result and a higher position in Google organic search, there must be thousands of such backlinks. This shows for search engine that this page has big authority between all other market players.
Link building is the most difficult and most expensive part of the SEO. This must be done in proper way, to not break search engine rules. We know many cases in which websites have been brought to many links. They moved up very quickly to the first pages, but have fallen just as quickly as moved up, plus they have been banned from Google. So better always for this task look for some professionals.
Technical SEO refers to all programing stuff like: page speed, servers, data clouds, redirections, corrects programing tags, indexing etc.